Friday, February 18, 2011

Traditional Advertisements

Since the majority of traditional advertisements are television commercials in this decade, traditional advertisements have been slowly coming to an end. It's not that televisions are not being sold, it is the fact that majority of television users also use TiVo or some type of DVR. These devices allow people to fast forward through the commercials so they don't have to waste any of their time. Of course there is more than just commercials that have advertisements, newspapers, radios, and magazines also have ads. The only problem is that these things are slowly becoming instinct. There is nothing that you can't find on the Internet, well almost nothing.
Billboards aren't extinct but since most people do not walk on the freeway they're usually just passed up. They have gotten better over time, some billboards are even 3D so they catch your attention but the people that pay attention to the billboard the most are passengers. Coupons are another thing that used to be really popular as well. I'm not saying that people don't like saving money now, but many people just use their club card for things like that.

Newspapers have been around for a long time now, but in the past decade the purchases and uses of printed newspapers have decreased. It's not that no one reads them, the thing is it is all available online. Majority of newspaper companies have a website online. Advertisements that are in the paper are also available on the side, bottom and other spots on the web page. Also there is many more ways to advertise other than printing ads in the newspaper and the penny saver. One of the biggest advertising sites is Craig's List which I will do a blog about soon.
The radio is another form of advertising. Have you ever heard a commercial interupt your favorite song? I bet you changed the station as fast as you could. Radio advertisements haven't been too successful because most people don't waste their time listening to the commercials when they can easily change the station. Another reason why radio advertisements have not been successful lately is because of mp3 players and such. Now that there is cords and wires for people to plug their music players in, the radio has become a thing of the past. Even a few decades ago people listened to their cassette tapes or compact discs in their car.

No comments:

Post a Comment